The conversation around artificial intelligence for marketing is no longer about when it will happen. It’s already happening. You may be using it yourself without thinking about it or considering that what you’re using is actually artificial intelligence (AI).
Artificial intelligence is a branch of computer science. It’s about smarter machines and algorithms and that can make intelligent decisions for you.
When it comes to digital marketing, artificial intelligence is saving smart marketers time and helping them get more efficient results. One of the key ways this is happening is by offering marketers more context for their buyers. This allows applications to create more personalized experiences for shoppers. By showing buyers exactly what they want from your website as soon as possible, your conversion rates will naturally improve.
How Smart Marketers Are Using AI Today
1. Search Engine Optimization
While using AI for search engine optimization (SEO) isn’t the same as using a human SEO expert who can make decisions for your website, a person you hire will be using applications that use artificial intelligence today. Artificial intelligence is helping content marketers narrow down the best keywords to use on their website, how to use them, and steps that will help them rank well. While search engine optimization has always involved a lot of guesswork, AI is helping marketers see past a lot of the ambiguity and make faster progress.
2. Personalize Experience On Your Website
There is now AI being used to read the cookies on your visitor’s website and tailor what the user sees. While the user would still be able to search through a website to find whatever they want, artificial intelligence makes decisions about what to show them first. If they bought a red sweater the last time they visited your website, the AI can show them items visitors who bought that same sweater have been purchasing.
This is quickly becoming a standard feature on many websites. While many initially worried that talking to a bot would turn users off, it’s become an easy resource for visitors to your website to find the help they need. Chatbots are an easy way for site owners to offer a support resource for customers that answers their most common questions at any hour of the day or night.
AI Is Offering Better Customer Experiences
At the end of the day, artificial intelligence is offering customers better experiences. At the same time, it’s offering marketers the ability for their businesses to do more on smaller budgets.