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Covid 19 has adversely affected small businesses. Businesses that are planning to reopen will still face challenges and harsh conditions. However, it is possible to navigate the devastating markets. Here are some ideas on how to navigate a business during this covid period.

Identify new news in the market

Many workers are working remotely due to lockdown and quarantine. It is therefore advisable that businesses find the emerging needs. Understanding the new needs will give a chance to redirect a business towards them. Services can be rendered virtually depending on a company. Online marketing can also be utilized to cater to clients’ needs and demands.

Apply existing skills to offer something new

Some shops have been closed due to social distancing. A business person ought to be creative to be able to meet its customers’ needs during this time. A person can decide to deliver items to the client’s doorstep. For example, those who shipped items realized that the pandemic triggered the need for personal protection equipment. A business person would take the opportunity to locate and reach out to those who need the PPE’s. This is precisely tapping selling skills to stay in business during the pandemic.

Adjust with customers’ needs

The preferences of customers might have changed on the dawn of COVID-19. Some require customized services that didn’t exist. There is also a shift in demand. For example, while working at home, people use zoom to hold meetings. With the increasing use of internet apps, entrepreneurs identified the gaps and provided solutions. Startup businesses have a chance to seize these opportunities.


Marketing and advertising help a business stay in the market. People are currently spending more time online. Creating content and publishing it online can attract customers. Posting on media keeps the clients updated and strengthens the bond with customers.

Focus on customers rather than competition

Several businesses strive to stay relevant amid stiff competition. Customer service is an essential element. Businesses need to offer unique services for their customers to adapt to the changes. It adds value to the business. Customer experience can be improved through discounts, virtual sessions, and rewards, etc. Maintaining regular communication with customers is also vital. It also builds a long term relationship with the customers.